What good is email if your customers don't receive it?
Mach5 Mailer can use one of three delivery methods to send messages, and includes all the tools you need to help ensure deliverability. Sending methods include:
Remote SMTP. The most common and reliable method of sending is to use a dedicated SMTP server. Company or web host mail servers are by far the best choice if your ISP allows you to send to them. Mailer will connect to Microsoft Exchange servers configured to accept SMTP connections as well as standard SMTP servers. PopMonger will check mail from POP3, IMAP, and MAPI mail boxes.
Local SMTP / Direct Send. Many mailers claim to allow you the ability to boost speed and deliverability with direct send. Not so! Unless your IP address reverse maps to a domain name and hosts a mail server, then many recipients won't get your email. If you have a mail server, why not use it? Mailer can work directly with your own internal SMTP server to send mail from your desktop directly, if you do need that capability. We recommend ArGoSoft's free mail server.
Mailer Express. A radical innovation in email delivery. Shhhh! Can't say more about that yet! Stay tuned. This capability will be provided in an upcoming Mailer release - a free update to all Mailer 4 customers.
On a fast PC, Mailer can saturate a T1 line with outbound email, using up to 20 threads for message generation and delivery. Depending on your database speed, CPU, and complexity of your scripting, Mailer can generate up to 30 messages per second. Many ISPs throttle back the amount of email you may send. If that is too much for your mail server to handle, Mailer lets you specify how many messages to send per unit time for precise flow control. You can scale it back to 100 per hour if necessary.
Mailer includes a sophisticated mail scheduler. You can schedule multiple mailings to fire off their processing as often as once per minute, and in doing so let Mailer interact dynamically with your database and send out mail right when it needs to go out. Or you can schedule your large mailings for off-peak hours, such as overnight.
There is much you can do to increase deliverability of your email. Use a clean list. Do your maintenance work and honor unsubscribes, so that you don't get blacklisted. And, most importantly:
Our consultants may be able to offer some assistance to help you improve your deliverability if you are having problems.