How do you communicate with your customers via email using an email system that is becoming increasingly difficult to use?
Hopefully we can provide some advice on that.
What is SPAM?
We've outlined some common definitions for you and will help point you in the right place to determine if your email is not spam, but in general, most people who start out wanting to send an email merge don't think they are sending spam. Note: Just because you think a lot of people are going to want to read your email, that does not mean your email isn't spam! To summarize:
Read more about SPAM definitions.
What are the legal requirements in the US for emailing?
In 2004 the US Congress enacted a law known as CAN-SPAM, and while the law is a bit weaker than most would want, it is a good first step in our opinion. While we cannot give you legal advice, we have summarized some key points from that law for you. Please note that you can still comply with CAN-SPAM and send spam. Don't do that.
Elements of a comprehensive e-mail infrastructure
There are several components to successful communication with your customers via email. You need:
How can I help make sure my recipients actually get my email?
You want to make sure that your mail doesn't get filtered as SPAM if it's not SPAM. Here are some things to check:
Read our advice on helping to make sure that your email gets delivered and doesn't end up in the junk box. Make sure you are tracking email deliverability also, and we recommend DeliveryMonitor.com for that. Need to send mail from your internal network? Read on...
Setting up ArGoSoft's Mail server for use with Mach5 Mailer
We recommend ArGoSoft's mail server. It's small, lightweight, and has some great features. It's also easy to administer and relatively fast. If you need to send from your local network or from your own machine, check it out.