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About Scenarios

You can use scenarios for tracking the progress of your users through specific stages of your site. For example, you can track the number of visitors that hit your promotion.htm page, and then after that, you can see how many of these visit your tour.htm page, and then from there, how many go to inquire.htm.

You can define as many stages to each scenario as you need, and you can define as many scenarios as you need.

Sessions vs. Visitors  If you are using a Visitor ID (i.e. with a persistent cookie) to track visitors to your website, then the Scenario Analysis will span visits for each user. For visitors that accept a visitor ID cookie, you can track progress between visits this way.

If you are just using a session cookie, then the Scenario Analysis will be limited to each session independently. You will not be able to track progress through a Scenario across different visits by the same visitor.

If you do not use any cookies, then this report will not be as accurate and Analyzer will use the IP address and visit time to delineate sessions.

Does a particular section of your site help you reach your goals? Oftentimes, you may want to compare results between two different scenarios. You may analyze the percentage of visitors that inquire after taking the tour vs. how many that inqire overall, to see if the tour positively affects the rate of inquiry.

Are your Web Site Updates Effective? You may also want to do an A-B site change analysis to determine if changes to your site achieve your goals. Set up two scenarios, an A-scenario and a B-scenario. Use the date filter to restrict the A-scenario to sessions prior to the update, and likewise restrict the B-scenario to sessions after the update. Then you can get exact numbers on what effect your site change had.

Parts of Session Analysis Reports

Overview  Shows you the number of visits from one stage to the next as well as the percentage progress from one stage to another. The initial step always includes every visitor of the scenario (because it is the first step), but as visitors drop between successive steps, the percentage and number of proceeding visitors will decline.

Per-Step Time Analysis   This graph shows a breakdown per day of the number of visitors that proceed to each step in the analysis. If you are using a Visitor ID cookie, then different stages may occur on different days. The report sums the number of stages hit on each day.

Difference Between Steps  This chart shows the referrers, search engines and phrases, and sessions per user for all steps side by side. The sessions per user is only useful if you are using a Visitor ID cookie, in which case you can see how many sessions each visitor had for those that progressed, and the precentage of progressing visitors for each number of sessions used.

Step Breakdown  The step breakdown shows referrers, search engine phrases, and sessions per user of each step individually. Note that if you are not using a Visitor ID cookie, these reports are not very meaningful because Analyzer can't track return visits by the same visitor. With the Visitor ID, however, Analyzer can tell you where each visitor came from as they progressed to each stage separately. For example, if they are returning to your site and through another stage from a partner, then that partner will show up as a referrer for a subsequent step.