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You can use scenarios for tracking the progress of your users through specific stages of your site. For example, you can track the number of visitors that hit your promotion.htm page, and then after that, you can see how many of these visit your tour.htm page, and then from there, how many go to inquire.htm.
You can define as many stages to each scenario as you need, and you can define as many scenarios as you need.
Does a particular section of your site help you reach your goals? Oftentimes, you may want to compare results between two different scenarios. You may analyze the percentage of visitors that inquire after taking the tour vs. how many that inqire overall, to see if the tour positively affects the rate of inquiry.
Are your Web Site Updates Effective? You may also want to do an A-B site change analysis to determine if changes to your site achieve your goals. Set up two scenarios, an A-scenario and a B-scenario. Use the date filter to restrict the A-scenario to sessions prior to the update, and likewise restrict the B-scenario to sessions after the update. Then you can get exact numbers on what effect your site change had.
A description of the Scenario Report provides more insight into how to use this capabillity.
Scenario analysis does not span sessions, and depends upon a good session analysis for accuracy, which means you need to set up your site to place a Session ID cookie on your landing page and configure Analyzer to process a session cookie.
Move Up / Down - Arrange the scenarios by moving individual scenarios up or down in the list.
Add - Click to add a new scenario to the list.
Edit - Edit the currently selected scenario. Double click to edit also.
Delete - Delete the currently selected scenario.
Scenario Name: Pick a good descriptive name for your scenario. This name will be used in your reports.
You can apply a filter just to this specific scenario. This filter will not affect which web resource accesses appear in your overall logs, but Analyzer will include in the current scenario only entries that match the filter you specify. If you want to perform an A-B analysis, you can add a date filter to the scenario for each of the A period and B period dates.
A scenario step will apper as a line in the scenario report. Each step has two components: a name and a wildcard match text string. The name should be a descriptive title that you want to appear on the line for the scenario report, such as "Entered at September Promo Page". The match text is just like a wildcard filter on the web resource. You specify what web resource or set of resources you want to count in the match text. It can be a complete path to a specific page on your site, such as "/promos/september/index.html" or you can use wildcards to sum the accesses across your entire site, such as " *download* ".
You can add steps in any order and then use the Move UP and Move Down buttons to arrange them properly. Order is important, because the scenario report shows you the percentage of visitors that made it from one stage in a scenario to the next.
Click “Next” to continue configuring your FastStats Analyzer report.